Yard StudioJamaica-first · scam-skeptical
Both flagships
9:41Digicel

LoadYard

Fridge + sofa · Portmore

  • CleanLift canter · SatJ$7,500
  • SkipJack · SunJ$9,000

Pay the truck. SkipYard is this category.

LoadYard · we do not take this money · +1 876 555 0190
Wheels & cargo23/25

LoadYard

Furniture, timber, gas, water. Trucks send a price. You pay the truck.

Load Board — post the cargo (move, hardware, 20 lb gas, tanker). Nearby trucks and dealers bid a cash price. You pick. Pay them. Bid fee leaves their prepaid balance.

We never take cargo, gas, or water money. The truck or dealer is paid by you.

Categories on this skinFurniture / bulky move · Hardware · timber · sand · cement · steel · Cooking gas · Bulk water tanker

Absorbed: CylYard, WaterRun, BayQuote, SkipYard. Same rails: shared engine.

Phase 1 — Problem discovery

Wheels already answer the same WhatsApp blast. Four apps for gas, water, timber, and a fridge is four CACs for one truck owner.

WhatsApp group test

Dawn produce and ‘who have a canter / gas / water truck / somebody to move this fridge’.

Evidence of the gap

  • Truck owners already do all four jobs from one phone.
  • Gas-only and water-only apps are seasonal brands on the same wheels.

Facebook has yesterday’s truck. WhatsApp has no written bid. Produce dawn groups taught the shape — cargo is the same board.

Current solutions and limits

What people useStrengthLimitation
inDrivePeople know biddingPrivate cars, takes the fare
Dawn WhatsAppReal loadsNo frozen bid
Four cargo appsLook tidyThe canter owner will not top up four wallets

Technology enablers

AI

Optional cargo-size hint. Driver writes the JMD.

Blockchain

Rejected.

AR / VR

Rejected.

Phase 2 — Expert lenses

Einstein — first principles

A load is volume + a cash bid + a named truck. Gas and water are SKUs, not companies.

Jobs — simplicity

Post the load. See three bids. Pay the truck.

Csikszentmihalyi — flow

One board at dawn or when the fridge dies.

Lennon — radical creativity

The island’s informal haulage gets a public bid without a wallet.

Phase 3 — Requirements

App name
LoadYard
MAIN launch feature
Load Board — post the cargo (move, hardware, 20 lb gas, tanker). Nearby trucks and dealers bid a cash price. You pick. Pay them. Bid fee leaves their prepaid balance.
Unique interface
An inDrive-style bid strip on one cargo board — not four apps
Cross-device (PWA)
Cargo photo or SKU first. Bids cache. OTP after the first bid. WhatsApp share. Same shell as YardTrade.
One job
Get three cash bids for this load.
Named payee
the truck, yard, or dealer that bid
  • Never a gas-only or water-only app
  • Never hold a cylinder or skip deposit
  • Never a mixed hardware inbox for one elbow

Phase 4 — Monetization and viability

PrimaryPrepaid bid/lead fee. One wallet across every cargo category.

Provider prepaid: 15% of the won cash bid. Floors J$2,000 move, J$4,000 hardware, J$1,200 gas, J$3,000 tanker. Pro J$12,000/month.

Secondary

  • Featured dawn slot.
  • Housing-scheme tanker digest in dry months.

LTV: Busy canter 10 moves/month × J$2,000 × 10 ≈ J$200,000.

CAC: J$800–1,500 in the truck and dealer groups they already use.

Pain5
Adoption4
Trust4
Money5
Lean5
Feasibility8
Market impact9
User appeal9

Phase 5 — Documentation package

Files on disk: concepts/slate/loadyard/

Facebook ad · week 1

Post the fridge. Pay the truck.

Post the fridge. Trucks send a cash price. You pay the driver. Free to post. No account to look. If they ask for a deposit to hold the canter, close it. Call us · +1 876 555 0190

Full cheap-ads playbook