Idea rules — Jamaica, 20/25 or it does not ship
Two laws sit on every concept.
1. [`JAMAICA_TRUST.md`](JAMAICA_TRUST.md) — never hold a household’s deposit, never take a utility password, never invent a coin. 2. This file — the five commercial rules you set. A concept must score 20/25 or it is dropped.
STATIN may choose *which pain is loud*. It never appears in the phone or the ad.
The five rules
1. Friction filter
Solve a high-frequency daily problem or a high-stress bottleneck. Prefer earn-or-save over lifestyle. Pass the WhatsApp group test: if people already hack this with voice notes and group chats, structure wins.
2. Adoption
See inventory, a price, or a card before any account. Then phone OTP (SMS or WhatsApp) — no email password. PWA, mid-range Android, Digicel/FLOW dropout. Every receipt exports to WhatsApp in one tap.
3. Trust architecture
Transparent price or open quote. Two-way ratings after a completed job. Providers verify with a National ID or driver’s licence photo. Named Jamaican company + 876 WhatsApp Business. Data Protection Act: export/delete, no resale of data.
4. Money flow
Cash, Lynk, or card to the other party — not through us. We do not hold consumer deposits or job escrow.
We *may* take money from providers as:
- a prepaid lead balance (flat JMD per accepted job), or
- a monthly Pro badge / subscription, or
- a disclosed booking surcharge, or
- a sponsored spotlight.
5. Lean operations
Automated matching. Self-serve provider onboarding. Support on WhatsApp Business. No dispatch office, no warehouse, no in-person sales required to launch.
Scorecard
Each dimension is 1–5. Proceed only at 20+.
| # | Dimension | Question |
|---|---|---|
| 1 | Pain | Daily hassle or costly bottleneck people already complain about? |
| 2 | Adoption | Core action in under 60 seconds, value before account? |
| 3 | Trust | Can it run without users fearing a scam or losing money to us? |
| 4 | Money | Who pays, why they pay, how the cut is automatic? |
| 5 | Lean | Launch without offices, manual dispatch, or a licence we do not have? |
Dropped from the previous slate (under 20 or absorbed)
| Old idea | Total | Why it died |
|---|---|---|
| PumpPlain | 16 | Radio already says the pump price. No WhatsApp group. Nobody pays J$150 to log a litre. |
| WagePlain | 15 | Not an informal workaround. Households will not subscribe to write a slip. |
| FishPot | 16 | A slice of food. LoadYard is the actual group chat. |
| PipeTruth | 17 | Monthly paper. Tidewatt already reads a utility bill. |
| ExportLeaf | 14 | Low frequency, high CAC, no who-pays. |
| ZincIndex | 18 | A photo of a quote is not a market. Folded into YardTrade. |
| BoxLane | 17 | Paperwork without earning. ShopTake is the shop’s actual WhatsApp. |
| YardBasket (receipt only) | 17 | Awareness, not saving. LoadYard is the wholesale group. |
| Sitevoice (walk only) | 19 | A walk without matching is half a product. Absorbed into YardTrade. |
| LineCut / TermPaper / MedCounter | — | Already retired on 2026 STATIN. Still dead. |
Hearthline (20) and Tidewatt (22) stay. They already have five-file packages under concepts/hearthline and concepts/tidewatt.
A 20/25 score is necessary, not sufficient. If the operator will not do the tap (route-taxi seats), if the liability is a child, if the product only works as escrow, or if demand is a stadium spike — kill it even at 24/25.
Red light (killed after they scored 20+)
| Idea | Paper score | Why it still died |
|---|---|---|
| FareLeaf | 24 | Drivers will not update seats at speed. Fare cut < payment friction. inDrive/Uber own private rides. |
| SchoolLane | 20 | Child transport liability. Class WhatsApp is already free. |
| YardLot as parking | 20 | Formal lots will not integrate. Street packers want cash. Spiky events. Kit moved to YardNight. |
| StayLeaf | 20 | Short stay without a deposit ghosts and double-books. Airbnb is escrow. We will not be. |
Yellow light (kept only after the pivot)
| Idea | Fix |
|---|---|
| WaterRun | Category on LoadYard, not an app. |
| TyreNow | Auto & roadside on YardTrade, not an app. |
| BayQuote | Bulk sand / cement / steel / lumber only. No mixed hardware inbox. |
| ShopTake | Downtown wholesale, meat marts, bakeries. No parlour catalogue. |
| ClipYard | Mobile stylists, locticians, home nail techs. No walk-in barbershop. |
| LessonBook | Annual J$5,000 directory listing. No seat engine. |
The two-flagship rule (after the multi-app slate)
Do not ship a third matching company. YardTrade and LoadYard share one engine. Everything else is a category, a later experiment, or dead.
See `ENGINE.md`. Live under /ideas.