Tidewatt — Monetization Plan

Rule: we do not make money by moving JPS cash. That is how we become the scam.

Primary revenue

Household Watch (optional), paid after four weeks of free Bill Truth, in cash at a partner desk or Lynk to the named company account.

Price: J$400 / month (about the cost of a small top-up slice — if it feels like a bill, we priced wrong).

Secondary (later)

• Credit-union / housing scheme bulk seats (invoice).
• Optional hardware affiliate (a plug from a *Jamaican* wholesale counter) — disclosed, never required.
• Phase 2: shop TOU coach for Rate 40, invoiced.

Forbidden

Percentage of “savings,” taking top-ups, selling leads to loan shops, crypto rebates.

LTV / CAC (modeled)

• Free forever for Bill Truth. Watch is optional.
• Modeled stay: 5–8 months (people churn when the heat breaks or they get angry at JPS, not at us).
• LTV: J$400 × 6 × 0.9 ≈ J$2,160.
• CAC: parish desks + WhatsApp, modeled J$400–900 if we stand at Paymaster with a card that says we do *not* take payment. Paid social that says “cut your JPS bill 40%” is banned — it is a lie and a scam rhyme.

LTV/CAC only works as a trust business. If CAC needs miracle ads, we stay a free public utility of truth plus a tiny paid Watch.

Growth loops

1. WhatsApp “Thursday night” warning → sister abroad sees we didn’t take the money → she tells two cousins. 2. Paymaster-adjacent card: “Read your bill. Pay them, not us.”

Illustrative year-1

1,500 weekly actives, 180 paying Watch ≈ J$72,000/mo. This is a studio, not a utility. The win is zero phishing clones attributed to us.

Scores

Feasibility 8, Impact 9, Appeal 8.