Yard StudioJamaica-first · scam-skeptical
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Hearthline — 90-Day MVP Roadmap

Success is not “AI platform.” Success is: a Portmore household photographs real clinic paper, shares a radar into WhatsApp, and nobody was asked for a card.


Team (small, Jamaica-present)

  • 1 product/design (must be on-island part of each week)
  • 1 full-stack
  • 1 ML/extract (can be remote; tested on Jamaican paper)
  • 1 community (Kingston + one rural parish)
  • Legal: DPA notice, company registration, 876 number

Milestones

Days 1–21 — Trust before pixels

  • Register the Jamaican entity; print the red-flag card.
  • Collect 40 real (consented) anonymised discharge/script photos from two parishes.
  • PWA shell: shutter, trust copy, 876 footer.
  • Metric: 10 strangers will photograph a *dummy* paper without asking “ah weh unuh tek mi card number?”

Days 22–50 — Extract + radar

  • Confirm/correct loop that is faster than typing.
  • Polar radar; share PNG; revoke.
  • Offline last-radar.
  • Metric: on a 20-document holdout, ≥70% of high-blast-radius intervals recoverable with ≤2 corrections.

Days 51–75 — Parish desks

  • Two walk-in partners (pharmacy or credit union) in Kingston Metro and one other parish.
  • Diaspora view link tested from a US number.
  • Metric: 30 live households, 0 payment-phishing reports.

Days 76–90 — Quiet launch

  • Circle billing only for overseas volunteers, after free view.
  • Harbor mode.
  • Kill criterion: if people think we take remittance, we stop marketing and rewrite every screen.

Resource requirements

  • Phones: mid-range Android (Redmi/Tecno class), not a demo iPhone-only.
  • Data: Digicel + FLOW SIMs for field tests.
  • Budget honesty: the expensive part is being present, not GPUs.

Success metrics (90 days)

MetricTarget
Households that completed one confirmed radar100
Shares opened by a second person60
Island users asked to enter a card0
Reports of fake-Hearthline Lynk asks0 (and a public 876 to report clones)
Median time, photo → share< 4 minutes

Out of scope (90 days)

Helper marketplace, hospital FHIR, iOS-only polish, tokenisation of medical records.